blog-recirc-group-fmgNonSatire permalink en-US f_ad_lightning_tag_on f_ad_refresh_enabled_on f_ad_script_in_head_on f_ad_timeout_amazon_on f_ad_timeout_failsafe_on f_ad_timeout_prebid_on f_amazon_aps_tag_on f_amazon_related_link_on f_amazon_search_recs_on f_amp_enable_t13_on f_amp_slideshow_on f_amp_sticky_ad_on f_amp_video_extra_events_on f_analyticstracking_on f_apscustom_on f_article_newsletter_sub_on f_author_page_canonical_on f_breadcrumbs_use_schemaorg_on f_car_comparator_on f_category_selector_grid_on f_cls_on f_cls_mobile_inpost_on f_collapsed_top_ad_on f_connatix_enabled_on f_connatix_late_load_on f_connatix_lazy_init_on f_connatix_lazy_load_on f_crop_modal_align_on f_curated_homepage_on f_custom_ad_sizes_on f_ddrum_on f_disable_amp_on f_disable_lazy_mfn_on f_disable_lazy_ymal_on f_disguise_video_links_as_videos_on f_eager_load_ga_on f_editor_unload_3rdparty_on f_editorial_egg_timer_on f_enable_bouncex_on f_enable_gtag_on f_enable_html_sitemap_on f_enable_slideshow_throttle_on f_enable_ymal_overrides_on f_enable_ymal_sidebar_on f_fastly_location_header_on f_featured_ads_four_on f_filter_kinja_meta_on f_fivecardcarousel_on f_frontendtiming_on f_frontpage_recentvideo_on f_frontpage_refresh_on f_frontpage_sticky_leaderboard_on f_gateway_related_on f_global_video_page_on f_goauthorurl_on f_google_tagmanager_on f_hide_sticky_social_on f_homepage_layout_admin_only_on f_homepage_sticky_ads_4s_on f_hp_smaller_images_on f_infinite_promotion_on f_infinite_scroll_on f_ix_identity_tag_on f_kargo_amp_on f_lazyload_iframes_on f_lazyload_twitter_iframe_on f_lazyload_youtube_iframe_on f_magnite_segments_on f_matomo_enabled_on f_merge_price_vendor_on f_missing_image_alts_on f_more_below_post_on f_movable_ads_tool_shift_fix_on f_newsletter_exit_intent_ad_on f_newsletter_modal_subdomain_on f_newsletter_popup_exit_intent_on f_newsletter_popup_exit_intent_mobile_on f_newsletter_preselect_on f_nolazy_hero_on f_prebid_on f_prebid_analytics_on f_prebid_ias_enable_on f_prebid_resetdigital_on f_recommended_posts_preview_on f_refresh_30_seconds_on f_refresh_ads_in_view_on f_related_stories_inset_on f_remove_h_tags_from_sidebar_on f_remove_sticky_h1_on f_require_video_permalinks_on f_section_nav_ga_events_on f_short_whitelisted_check_on f_show_splashy_top_on f_sidebar_ad_whitespace_on f_slideshow_on f_sourcepoint_ccpa_on f_sourcepoint_header_on f_sourcepoint_keyval_on f_speedcurve_lux_on f_sticky_right1_ad_on f_su_manage_blog_dropdown_on f_taboola_eager_load_mobile_on f_taboola_enabled_on f_taboola_feed_on f_taboola_feed_homepage_on f_taboola_feed_section_on f_taboola_undeferred_loader_on f_tag_noindex_nofollow_on f_taxonomy_on f_trackonomics_amp_on f_truncate_permalink_content_on f_truncate_permalink_desktop_on f_truncate_permalink_mobile_on f_truncate_sidebar_on f_veritas_compression_on f_veritas_tracker_on f_video_block_late_preroll_on f_video_permalink_play_next_on f_video_thumbnail_fix_on f_welcome_ad_analytics_on f_welcome_ad_freq_cap_on f_ymal_below_post_on blog-group-gizmodo”>GizmodoJalopnikKotakuQuartzThe RootThe InventorySend us a Tip!ShopSubscribeThe Future Is HereWe may earn a commission from links on this pageSearchHomeLatestNewsReviewsScienceEartherio9AISpaceEspañolVideoEditionsEspañolDeutschFrançaisNewsFormer Pixar Animator Gives One Big Reason AI Video Won’t Work in HollywoodOpenAI’s Sora is impressive for quick videos, but what happens when a director wants small changes?ByMatt NovakPublishedApril 26, 2024Comments (29)We may earn a commission from links on this page.Animation created by OpenAI with Sora depicting a fuzzy monster putting its hand near a candle’s flame.Gif: OpenAi / SoraAI-generated video has received a lot of hype lately as a tool that’s supposedly going to revolutionize Hollywood. But Craig Good, a former animator at Pixar who worked on classics like Toy Story and Finding Nemo, isn’t convinced. Good thinks there’s one big problem with AI video software that will immediately frustrate anyone working on a movie: It’s impossible, at this point, to make small changes using nothing but AI.Related ContentNew Anthropic Research Sheds Light on AI's 'Black Box'Weird Teeth Give Away the Fakery In Microsoft's Latest AI Video GeneratorLike It or Not, Your Doctor Will Use AI | AI UnlockedCCShare SubtitlesOffEnglishShare this VideoFacebookTwitterEmailRedditLinkview videoLike It or Not, Your Doctor Will Use AI | AI UnlockedArtificial intelligence tools allow users to create images and videos with nothing more than some text prompts. And that’s very impressive when you want to create something from “nothing” as it were. But none of these tools allow you to make the kind of iterative changes that are necessary when making a movie.AdvertisementRelated ContentNew Anthropic Research Sheds Light on AI's 'Black Box'Weird Teeth Give Away the Fakery In Microsoft's Latest AI Video GeneratorLike It or Not, Your Doctor Will Use AI | AI UnlockedCCShare SubtitlesOffEnglishShare this VideoFacebookTwitterEmailRedditLinkLike It or Not, Your Doctor Will Use AI | AI UnlockedGood made the point in a video recorded by one of his students at California College of the Arts, where he’s currently an assistant professor, as the two discussed videos that have been posted publicly of OpenAI’s Sora. “If I’m trying to use this in a production context, my first question is going to be, how do I revise this? Like if I say, I hate whatever’s going on with the background, can we do exactly this again, but with a locked-off background or a different one?” Good says in the video.Open AI Sora真的能拍电影吗（第一集）Can Open AI’s Sora Really Make Movies?Sora hasn’t been released publicly yet, meaning we’ve only seen examples from artists who have gained early access to the tool. And frankly, we don’t know much at this point about the options Sora may provide artists. But there’s no indication at this point that smaller changes are possible and Good seems to have a very valid point.AdvertisementOne of the Sora videos that Good and his student watched is an animation of a cute fuzzy monster who appears to be enamored with a candle. Good had some praise for the video, but pointed out the framing was a little tight and the “flame is not really doing anything there.” What would it take to get the exact same scene but with the camera pulled back and more flicker from the candle? That seems to be the biggest hurdle right now.Advertisement“Making a movie is all about iterating. It’s iteration. And if you can’t iterate on one of these, I don’t know how you would possibly use it in production,” Good says. Advertisement“I mean, I spent decades at Pixar making tiny tweaks to shots. The director is going to give some fairly specific notes that the animator, the artist is going to have to interpret and then show that revised work the next day and then get further notes on it. I don’t know how you would use it in production if you can’t iterate in a controlled way,” he continued.Good isn’t the only one who thinks like this. A tweet went viral last week that purports to highlight the exact same problem. And while we can’t confirm the veracity of the story, it all sounds very plausible. AdvertisementEssentially, the post claims to be from an art director at a major studio. They say studio heads brought on AI guys to work on a film, and it didn’t work out. The director says the AI videos that were produced weren’t actually bad, but anytime they asked for changes, like a new camera perspective or a different color somewhere in the scene, they couldn’t do it. In fact, they get angry about being asked to change things because that’s not how it works.“The one that can actually use Photoshop hasn’t developed the eye to see his mistakes, ends up getting angry at me for not understanding he can’t make specific changes,” the viral post reads. “The girl whose background was a little photography has given me 40 progressively worse images with wilder mistakes every time. This is 4 days into the project.”AdvertisementAgain, it’s impossible to verify the claims made in this anonymous post. But they’re completely consistent with what we know about these AI tools. And while Good seems to think this kind of tool would be great for user-generated TikTok videos, it’s not ready for a serious movie production.However, Good is quick to note in the video that things could change. These tools could become much better in the future, and he even compared generative AI tools like Sora to the first computer animation demonstrations of the early 1980s at SIGGRAPH, the computer graphics conference.Advertisement“This reminds me of the early days at SIGGRAPH where we would see, you know, a movie with, you know, a walking mechanical ant,” Good said. “And we all went nuts over it. Because, wow, we’re seeing a walking mechanical ant, right? A big robot ant, you know, in 1984.”Siggraph 1984 – The Mechanical Universe DemoAnd Good has a point. Nobody knows what the future holds. But these tools aren’t going to be really useful until directors can make the tiny tweaks that truly give their stories life.