It’s clear as day that Prime Day is here because the Apple Watch Series 9 just dropped to a new best price of $280, down from $399 on Amazon. This is the best price we’ve ever seen for this model, so it’s time to celebrate with an upgrade to your essential health companion.

I’ve been a writer for many years, covering consumer tech for over a decade, and for a few of those years I’ve been hunting for the best deals out there. This Prime Day, this price dunk for the Apple Watch Series 9 may very well be one of the deals that stands out the most.

Powered by the S9 chip, the Apple Watch Series 9 features a superbright display, as well as some pretty awesome features. One of these features makes us believe in magic for a moment because when your hands are full you can just tap your thumb to your pointer to interact with the smartwatch.

Of course, it’s not just about the tie to your iPhone with this smartwatch, but also the advanced health features, such as ECGs, heart rhythm monitoring, temperature sensing, and sleep tracking. You can even try some mindfulness tools to help you through difficult days.

So, if you’ve been on the fence about buying the new Apple Watch Series 9 because of its price, Prime Day really is the best opportunity to get one yourself because it will be a long while before we see the smartwatch so affordable. So go ahead and snatch the Apple Watch Series 9 for $280 before the deal expires.

The Apple Watch Series 9 is down to $280Buy now on Amazon

For more mouth-watering deals like this, check out PCWorld’s favorite Prime Day deals that we’re finding for you.

Also, if you’re not yet an Amazon Prime member, you should sign up since this is a Prime-exclusive deal. You can get a 30-day free trial straight away and access this fabulous deal and thousands of others.

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Author: Gabriela Vatu, Contributing Writer

Gabriela has focused on tech writing for 12 years, covering news, reviews, buying guides, deals, and more. She has bylines in numerous consumer tech publications, including PCWorld, Macworld, PCMag, IGN, MakeUseOf, XDA, Android Police, and Pocket-lint.